Who do we look for?

Founders who are strong across three planes: as leaders of themselves, of their company and of others.

Leader of yourself

You act like an owner. You take full responsibility for the outcome, take initiative without being asked and fix what depends on you first.
You endure the marathon. You sustain the effort for years, recover from life's blows and protect your mind from burning out.
You believe it. You aim to build the leading company in your industry, redefine its standards and discard merely incremental improvements.
You play fair and with passion. You put the mission before title and wealth, keep your word and tell the truth even when it costs — and draw from that passion the drive to win.
You grow faster than your company. You feed an excessive curiosity, measure yourself against the best with self-criticism and ask those who already walked the road.

You decide in the fog. You make important decisions with incomplete information, explain your why and correct fast when the data changes.
You choose where to play. You compare your options intelligently, pick the highest-value front and focus all your talent and resources there.
You think for yourself. You question what everyone takes for granted, see opportunities others miss and spot disruption in time.
You let the best idea win. You keep your ego in check, test your assumptions with data and change your mind for a better argument.
You think and communicate with structure. You order your ideas clearly, build compelling arguments and deliver them without fluff to any audience.

You are AI-first. You operate with agents, automate full workflows and ship code to production at a level few reach.
You build with your hands. You make the prototype, the product and the first sale yourself, and delegate only once you understand the work in depth.
You experiment fast and cheap. You test your assumptions with hundreds of real customers, learn in weeks and let the data decide.
You find opportunities where others see problems. You start from a painful problem you know deeply, connect ideas from other industries and prototype without fear of being wrong.
You pivot without letting go of the mission. You change product or model when the data calls for it, speak honestly to your team and keep searching for the path.

You set goals at the frontier of the possible. You set few measurable objectives, impossible for competitors, and make them feasible by challenging the status quo with out-of-the-box ideas.
You execute with rhythm. You define few priorities, measure with clear metrics and follow up on every commitment.
You accelerate when the window opens. You prioritize speed over efficiency while the market is being defined, tolerate the mess that brings and know when to return to order.
You build systems without letting go of the details. You turn what works into process, develop leaders who sustain it and know product, employees and customers first-hand.
You secure and protect the fuel. You raise capital knocking on hundreds of doors, watch every peso and reach positive cash flow before it runs out.

You sell. You close the first customers in person, know their objections by heart and remain the main person responsible for sales.
You are obsessed with your customer. You identify your best customers, understand what they value and design the company around them.
You start from the why. You know what your company exists for, use it to guide product and message, and hire those who share it.
You make your message memorable. You evangelize what you do with simple phrases, use concrete examples and tell great stories people repeat.
You care for the quality of what you deliver. You review the product with a critical eye, ask for candid feedback and fix it before it reaches the customer.

You attract people better than you. You hire with a rigorous process, test people with real work and convince top talent to join.
You say the hard thing on time. You address performance issues head-on, speak with respect and resolve differences as soon as they appear.
You build trust. You get your team to argue candidly, commit to what was agreed and hold each other to results.
You develop your people by example. You spend time forming your leaders, give them direct feedback and ask of them what you do yourself.
You align all your stakeholders. You listen to what each party needs, negotiate with investors, team, regulators and suppliers, and close agreements everyone sustains.